Companies, celebrities, or individuals that are successful on Reddit follow the same principles you need to succeed in any social gathering.Approach Reddit as a place to connect with like-minded individuals.Don’t blast out self-serving messages and hope for some benefit.While Facebook Pages are continuing to become less visible, Reddit continues to grow and evolve.Reddit has released a number of exciting new features in the last few months that make it even more enticing for individuals and brands to participate in their communities, such as:Posting to your own profile.One-to-one chat features.The ability for all subreddits to get to the front page and become popular.The follow functionality.A user-friendly redesign.The continued growth of the community.Here are some screenshots of the new design, click to view larger: